With Facebook being stingy on on just how many of your fans get to see your Facebook posts, and Google just being plain weird when it comes to their organic rankings, the typical small business can start to wonder if the internet really is a good pla...
Twitter is all about getting the attention of your followers. Do that, and they'll retweet and favourite your messages, which in turn will help gain you new followers. So Twitter is NOT about merely spamming your followers with links to your busine...
An interesting theory posited over at webmasterworld.com here - to quote:- Do you think google hasn't done an analysis of how much recovery there will be on the next penguin refresh? What if they calculate that tens of thousands or even hundreds o...
Twitter is all about ENGAGEMENT, not just number of followers. It's also true that some tweets are more engaging than others, and this post looks at the most popular types of message that will encourage the engagement you're after (via themediaoctop...
The big question that every e-commerce website owner wants to know the answer to is : why did somebody abandon their basket on my site? There are many reasons why that might be, and the infographic below (designed by https://cwcs.co.uk/ ) sheds some ...
Ten years ago today (27th July 2014), I launched the shoptemplate.co.uk demo shop. This has now evolved into puresilva.com. Click to enlargeClick to enlarge...
To maximise the amount of people that see your posts on social networks, you need to be careful as to WHEN you make your posts. Here's an interesting infographic from http://www.socialcaffeine.com/ that highlights when to post on each of the major ...
With Google becoming a less and less reliable traffic source, there's been a strong shift towards social networking platforms. However, it's so easy to get frustrated by the likes of Facebook and Twitter when it comes to promoting your business. Th...
There's an infographic below (via socialmarketingwriting.com) with some useful tips regarding Twitter - but before you see that - there's a couple of basic tips I'd like to offer:-give your followers genuinely useful and interesting content to follow...
The maxim that a picture is worth a thousand words holds true for website content too - depending that you use high quality images appropriately. An image can represent the type of products you sell, or service you provide. It's that visceral infor...